Zawadi is currently the Director of 7th Sense Communications. As a digital media strategist and a feminist passionate about harnessing the power of social media for social change, Zawadi designs, implements and supports social media strategies that drive conversations, build movements, mobilize citizen action, and galvanize voices for change and development in Africa and around the world. She has used her skills to spearhead and support several successful feminist online campaigns including #WaremboNiYes, #NereasVoice, #TakeBackTheTech, #BustTheMyths and #1BillionRising. She designed and led Kenya’s landmark #1MilliForJadudi crowdfunding campaign, for which she won a social media award.
She has served as an advisor to a number of women focused initiatives including Akili Dada & Mother Health International. She has contributed to Africa’s dynamic sexual rights movements through research, publications, training, movement building, and resource mobilization and is a regular speaker on these topics. She is the author of “When I Dare To Be Powerful” a first-of-it’s-kind collection of short stories of women engaged in sex work in East Africa. She also runs her blog Digital Ubuntu Africa which is a platform to help cultivate responsible digital citizenship in Africa.
