By Ochaya Jackson & George Gumikiriza |
The lead-up to and aftermath of the now-stalled December 2024 elections in South Sudan has highlighted the role of social media as a powerful tool for communication, civic engagement, and information sharing. Platforms such as Facebook, WhatsApp, X (formerly Twitter), and TikTok have connected people across the world’s youngest nation, enabling dialogue, amplifying marginalised voices, and spreading crucial information. However, alongside these benefits, social media has also become a breeding ground for hate speech, misinformation, and incitement to violence.
The Rise of Hate Speech on Social Media
From June to November 2024, DefyHateNow (recently renamed Digital Rights Frontlines – DRF) monitored incidents of hate speech in South Sudan. The monitoring was done on content created and shared via social media platforms. Of the 255 incidents recorded, Facebook accounted for 89.4%, with WhatsApp, X, and TikTok coming in as close second. The monitoring findings further indicate that 50.5% of online content contained misinformation or disinformation, while 39.9% was classified as hate speech.
Facebook is the most widely used social media platform in South Sudan, which explains why it holds most of the illegal and harmful content. The popularity of the platform partly arises from its “free mode” feature which allows MTN mobile subscribers in South Sudan to access Facebook, create and share content when they do not have an internet data bundle; only viewing or uploading photos and videos requires users to have data.

Social media’s accessibility and rapid reach make it easy for harmful content to spread, fueling ethnic and political tensions. Given South Sudan’s history of conflict, inflammatory online rhetoric can have real-world consequences, inciting violence, deepening divisions, and undermining peacebuilding efforts.
Why Does Hate Speech Spread So Easily?
As part of the project, DefyHateNow convened the country’s first Symposium in commemoration of the International Day for Countering Hate Speech as a platform for collective action to combat hate speech. The engagements identified several factors that contribute to the proliferation of hate speech and disinformation in South Sudan:
Ethnic and Political Divisions – Long-standing ethnic rivalries and political conflicts provide fertile ground for harmful narratives that further divide communities.
Lack of Digital Literacy – Many social media users lack the skills to critically assess the credibility of online content, making them more susceptible to misinformation.
Anonymity and Lack of Accountability – Many harmful posts are made under fake names or anonymous accounts, reducing the fear of repercussions.
Weak Regulatory Frameworks – South Sudan lacks robust policies to hold social media platforms accountable for harmful content.
Algorithmic Amplification – Social media algorithms prioritise engagement, often promoting divisive and inflammatory content because it generates more reactions and shares.
The Positive Side: Social Media for Good
Despite these challenges, social media remains a vital tool for positive change. Platforms have been used for:
Peacebuilding and Dialogue – Initiatives like #defyhatenow and DRF’s online campaigns promote counter-speech and encourage respectful conversations.
Fact-checking and Misinformation Prevention – Programmes like 211Check work to verify online information and educate communities about identifying false narratives.
Civic Engagement – Social media allows citizens to engage with governance, report human rights abuses, and access critical updates on national issues.
Curiosity – The disinformation awareness campaigns conducted raise the level of literacy and criticality among online audiences, which makes them detect and counter disinformation.
Towards maximising the benefits of social media, DefyHateNow also conducted awareness campaigns through the publication of animations in print media, radio talk shows and dissemination of posters across South Sudan’s capital Juba. The campaign messages reinforced the call for action against hate speech, misinformation and disinformation as well as raised awareness about their dangers and how to identify them.

Ahead of the rescheduled elections slated for December 2026, collective effort from tech companies, policymakers, civil society, the media and individual users is required to address the challenges of hate speech and disinformation. By promoting digital literacy, implementing stronger regulations, and encouraging responsible social media use, South Sudan can harness the power of social media platforms for peace and progress.
DefyHate Now’s work was supported by the Collaboration on International ICT Policy for East and Southern Africa (CIPESA) in the context of the Africa Digital Rights Fund (ADRF).
Do you want to be part of the solution? Join Digital Rights Frontlines (DRF) in advocating for safer digital spaces. Stay informed, report harmful content, and contribute to a more inclusive and responsible online community.
For more information, visit www.digitalrights.ngo or contact us at [email protected]