Sofia Ali is an award-winning multimedia journalist with over 17 years of experience in the industry. She has built a dynamic career at the intersection of media, economics, and audience engagement delivering insightful business news and economic analysis across TV, print, radio, and digital platforms. Her expertise spans content development, strategic communication, crisis management, and audience engagement. She has led editorial teams, anchored influential business shows, and developed robust business news coverage. She currently serves as the Senior Business Reporter and Presenter at The Standard Group, working across television, The Standard newspaper, its digital platforms, and hosting business programs on radio.